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The past years have been full of astrological events. Super Moons, Blood Moons and the list goes on. People are fascinated by them, but this time, we gave them a good reason to wake up early.
A human-made “astrological event” using scale model billboard. To launch McDonald’s new breakfast platform, we decided to create our own astrological event and stream it live on Facebook. We placed the scale model strategically aligned with the sun to create an eclipse effect. Once the Sun was at the center of the billboard creating the yolk, a promotion with free breakfast was available in all our restaurants. Our followers just had to show our live stream at the counter to get their free breakfast.