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McDonald's menu items are so iconic that people automatically recognize them with just a glance, even if they are blurred. No golden arches. No logo. They break the clutter in a crowded ad landscape
McDonald's is an essential piece of pop culture and is one of the most iconic brands in the world. The Big Mac, the McFries and the Happy Meal are 3 core products from McDonald’s menu, and are served in over 117 countries every day. These products and packaging have been so consistent throughout the years, that they represent a language everybody understands.