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Luzirene Mendoza

Partner \ Chief Executive Officer

Luzirene has more than 30 years of experience in the fields of Advertising, Marketing, Promotions and Public Relations. This experience has been key to the development of effective creative campaigns for important clients such as McDonald's, Empresas Caparra, COSVI, Oriental Financial Group, Southwest Airlines, Walmart, Suiza, Unilever, Mars, Colgate-Palmolive, Johnson&Johnson, GSK, Coca-Cola, Medalla, MMM, Bayer, InBev/A-B, among others.


Under her leadership, TBWA\ San Juan was recognized in May 2019 as Agency of the Year at the Cúspide 37 Festival, being the first small agency to win such important recognition. Luzi was awarded the SME Top Management Award for Advertising in 2019.


Luzi held the position of President of the Board of the Association of Advertising Agencies of Puerto Rico in 2018 and President of the Festival Cúspide in 2019. She served as a jury in the Ojo de Iberoamérica in 2020. She has been supporting non-profit entities such as such as El Hospital del Niño and Pet SOS. Luzi has a Bachelor's degree in Business Communications from Bentley University.